NEWS

It started with a Cycling Kit design….

When a mate calls up to ask you to design a Jersey for a charity ride called The Hartley Challenge, how could we say no?. We designed the team jersey and bib knicks which were produced by Sugoi. When one of the team members pulls out and there’s a missing link, guess who gets a call up…

Without knowing what The Hartley Challenge was, “Yes” was the answer.

Whats the Hartley Challenge?… Canberra to Mt Kosciusko and return in 3days on a pushie, thats over 450kms in 3 days all for charity. So next time we say yes to a Jersey design we’ll be sure to ask more questions.

To learn more about the charity click here

Heres the design:
Kit Design

Simon Ball (Team Custom Creative) 2nd at Colnago Cup

Everyone’s favourite sales rep Mr Simon Ball wins the bunch sprint to grab 2nd place at the Colnago Cup. Rumor has it that his Birko Sunglasses are not UCI legal…. in other news, Sister team, Team GT Mark Fozzard won the intermediate prime while also grabbing 5th place on the finish line.

Colnago Cup NSW

a happy customer

When one of your clients plaster their logo on their car at this size, you know they are happy.

Scott Sunderlands new brand - Triplesmc

Scott Sunderland's new brand - Triplesmc designed by Custom Creative

SCOTT SUNDERLAND – TripleSmc

Scott was a professional cyclist for 16 years and continued his career in a management position for some of the most renowned teams in the world like Team CSC-SaxoBank and Team Sky. Given our keen interest in cycling, Scott selected Custom Creative to create his new Corporate Identity ‘TripleSmc’ Scott Sunderland Sports Management and Consultancy.

TripleSmc

TripleSmc Brochure

TripleSmc Business Cards

Website Design

Secrets Of Demand Creation

Another great article from FastCo, here they explain the special breed who design truly exciting products, recognize the huge gaps between what people buy and what they really want–and use those gaps as a springboard to see differently.

As they create products and services, demand creators are obsessed with sticking to just a few principles that make all the difference.

Worth a read, click here

Behind the scenes of the Epson TVC

It’s quite amazing the amount of work and the amount of people that it takes to create 30Secs of TV. To get an idea of scale, we thought we’d post a few pics from the recent 2 day shoot for Epson.