custom creative

Epson 15Sec TVC

sszoom — Tue, 01 May 2012 03:48:07 +0000

After the success of the recent 30Sec brand TVC for Epson, we were asked to back that up with a 15Sec retail campaign focused on the new range of WorkForce Pro printers.

Client: Epson Australia

Medium: 15 Sec TVC
Creative Director: Steven Schenko
Producer: John Ruggiero
Animation: Eye Candy

The art of letter press

sszoom — Fri, 06 Jan 2012 00:01:41 +0000

How Bikes Can Solve Our Biggest Problems

sszoom — Tue, 20 Dec 2011 23:25:01 +0000

One of the reasons why our company is located at Homebush Bay near the Olympic Park is that it allows us to ride to work along the many pathways. Its an easier commute then car. Now here’s an info graphic from FastCo that demonstrates how Bikes Can Solve Our Biggest Problems.

For example, did you know that 70% of America’s car trips are shorter than 2 miles, which translates to about an easy 10-minute bike ride?! And did you know that in the US 30% of the population is Obese (Australia is about the same), and only 1% of trips are by bike where in Holland 10% of the population are Obese and 25% of trips are by bike.

And did you know that the average person will loose 13lbs (5.8kgs) in their first year of riding to work – a good enough reason for me to ride.

View the full info graphic here: FastCo

Brand Early, Not Often – we agree

sszoom — Mon, 14 Nov 2011 21:52:18 +0000

When developing a new brand for our clients we have found the similar issues related to this article from Fast Co, at the end of the article EMILY HEYWARD goes on to say:

Building a “brand” means taking the time to figure out what drives your target audience–what they truly care about, deep down, at the most fundamental level–and finding a way to connect with those feelings and needs, through language and design. Establishing this point of connection, beyond rational benefit, requires that you really ask yourself what your audience wants, and craft a creative brand experience around these insights. It’s about putting your consumer first–above your product features, above your personal beliefs or suppositions, and then harnessing the power of design.

We cannot agree strongly enough. We recently conducted a customer survey for a client of ours which opened up a huge opportunity for our client to re-engage with their target audience. Its best to Know your customers needs and wants, then brand accordingly.

Read the Full article here: Fast Co

Sports Knowledge Australia

sszoom — Fri, 11 Nov 2011 01:54:03 +0000

Sport Knowledge Australia (SKA) was established in 2004 with the assistance of the Australian Government to become Australia’s International Centre of Excellence in Sports Science and Management. We worked with Kinergy to develop a 12 Page brochure aimed at selling the benefits of the program.

It started with a Cycling Kit design….

sszoom — Fri, 11 Nov 2011 01:45:25 +0000

When a mate calls up to ask you to design a Jersey for a charity ride called The Hartley Challenge, how could we say no?. We designed the team jersey and bib knicks which were produced by Sugoi. When one of the team members pulls out and there’s a missing link, guess who gets a call up…

Without knowing what The Hartley Challenge was, “Yes” was the answer.

Whats the Hartley Challenge?… Canberra to Mt Kosciusko and return in 3days on a pushie, thats over 450kms in 3 days all for charity. So next time we say yes to a Jersey design we’ll be sure to ask more questions.

To learn more about the charity click here

Heres the design:

Simon Ball (Team Custom Creative) 2nd at Colnago Cup

sszoom — Wed, 02 Nov 2011 06:20:14 +0000

Everyone’s favourite sales rep Mr Simon Ball wins the bunch sprint to grab 2nd place at the Colnago Cup. Rumor has it that his Birko Sunglasses are not UCI legal…. in other news, Sister team, Team GT Mark Fozzard won the intermediate prime while also grabbing 5th place on the finish line.

a happy customer

sszoom — Tue, 25 Oct 2011 06:14:12 +0000

When one of your clients plaster their logo on their car at this size, you know they are happy.

Scott Sunderland's new brand - Triplesmc designed by Custom Creative

Team Custom Creative’s Simon Ball – 3rd in Caravello Cup

sszoom — Tue, 18 Oct 2011 00:10:21 +0000

1. Matt Smithson 2. Anthony Middleton. 3. Simon Ball

Congratulations to Australia’s favourite Sales Rep Simon Ball who climbed onto the 3rd step of the Caravello Cup. Only out sprinted by Team GT Matt Smithson and Anthony ‘Motto’ Middleton.

SCOTT SUNDERLAND – TripleSmc

sszoom — Thu, 13 Oct 2011 01:57:56 +0000

Scott was a professional cyclist for 16 years and continued his career in a management position for some of the most renowned teams in the world like Team CSC-SaxoBank and Team Sky. Given our keen interest in cycling, Scott selected Custom Creative to create his new Corporate Identity ‘TripleSmc’ Scott Sunderland Sports Management and Consultancy.