myPlates enlisted me to design a range of number plates featuring all 18 AFL teams. The challenge? Seamlessly integrate each team’s unique brand guidelines into the strict technical requirements of NSW number plates while ensuring compliance with camera visibility standards.

I reviewed and adapted each team’s brand guidelines to create supporter plates that highlight each team’s unique identity while ensuring a cohesive look across the new myPlates AFL range.

The final designs are bold, clean, and highly functional, standing out on NSW roads. These plates offer AFL fans a new way to ‘show more passion’ while adhering to strict technical specifications.

View the full range