EPSON 4K Laser Projector
ADVERTISING / DESIGN / DIGITALEpson approached me to develop a campaign for their groundbreaking 4K Laser Projectors, featuring the innovative 4K Crystal Motion technology. The challenge? Highlight the key benefits of this cutting-edge technology in a way that resonates with both tech-savvy and premium-end users.
After an in-depth analysis of the product and its target audience, I crafted a striking campaign centred on the unique Crystal Motion technology. This approach translated a technically complex concept into a bold, attention-grabbing core visual that Epson can own across all campaign elements.
The result was a visually stunning and informative campaign that effectively communicated Epson’s unique selling proposition, positioning their 4K Laser Projectors as a game-changer in the world of projection technology.
Here’s what I created for Epson:
• Strategy
• Core 4K Render
• Press Ads
• Digital Banners
and more