EPSON EcoTank Australia


When Epson briefed us on a new printer, we got a little bit a bit excited.

Why? well this new Epson EcoTank printer holds up to 2 years of ink (included). This is a ‘real’ game changer in the category which is traditionally built on customers re-purchasing Ink Cartridges.

So we went BIG.

We developed a campaign which visually demonstrated the benefits. We used 3D modelling to create a strong visual image whilst keeping the message simple. After all, who doesn’t want the Freedom to Print for 2 years without ever changing an ink cartridge?

ampaign Included:
• Bus Advertising – Megga Side
• Bus Advertising – Portrait Side
• Online Landing Page
• Online Banner Ads (re-targeting)
• In Store Point of Sale – A2 Posters
• In Store Point of Sale – Leaflets
• In Store Point of Sale – Printer Stickers
– and more

“Steve and the Custom Creative team have been our agency for several years and have been responsible for some highly effective campaigns. The Ecotank campaign was no exception. On time, on brief and within budget, the Custom Creative team yet again hit the mark and played a valuable role in a very successful product launch.”

Bruce Bealby,
General Manager Sales & Marketing – Consumer Division Epson Australia.