When Epson joined forces with the MERCEDES AMG PETRONAS Formula One Team we were a little bit excited to say the least. As motor-heads we were keen to help Epson make the most of this partnership.

We crafted the F1 promotion to help Epson leverage the sponsorship from in store marketing collateral through to online, social media and campaign landing pages.

However there was one problem with this campaign…. being the advertising agency of Epson, the rules say we couldn’t enter the competition.