As a way for car owners to put their mark on their cars, MyPlates has a wide range of customised number plate designs to choose from.

And to highlight this, we introduced the ‘Le Chic’ range – a solution that would make a woman’s car ‘hers’ by deterring men from driving it.

We created a series of TV ads and a campaign website explore the reasons why you might want to consider ‘Manproofing’ your car, its history, and even suggests bespoke solutions to a car owner’s particular situation.

A massive campaign for a massive problem.

To be honest, we don’t really know what men are doing when they borrow a woman’s car, but hey, why take any chances?