As a way for car owners to put their mark on their cars, MyPlates has a wide range of customised number plate designs to choose from.
And to highlight this, we introduced the ‘Le Chic’ range – a solution that would make a woman’s car ‘hers’ by deterring men from driving it.
We created a series of TV ads and a campaign website explore the reasons why you might want to consider ‘Manproofing’ your car, its history, and even suggests bespoke solutions to a car owner’s particular situation.
A massive campaign for a massive problem.
To be honest, we don’t really know what men are doing when they borrow a woman’s car, but hey, why take any chances?
We created for myPlates:
• 5 x 30 Sec TV Commercials
• Responsive Campaign Microsite
• Campaign Logo
• Banner Ads
• Registry Posters
• Rego Inserts
• Air Fresheners
– and a heap of media attention!
AIR TIME 30SEC TVC
DIGGING FOR GOLD 30SEC TVC
INTERVIEW 30SEC TVC
BAD NEWS 30SEC TVC
SLICE OF LIFE 30SEC TVC
LIKE TO LEARN ABOUT THE SUCCESS OF THIS CAMPAIGN?
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