myPlates More than a plate IV
ADVERTISINGAfter three successful “More Than a Plate” campaigns, myPlates tasked me with maintaining the same strategy I developed, but this time, the goal was to make the campaign even more fun.
I introduced a bold, new art direction for myPlates, shifting the tone to a playful, vibrant, and less serious brand positioning. This approach not only encourages customers to have more fun with the product but also appeals to a new audience who may not have previously considered personalised plates.
The result is a lively light-hearted campaign that builds on the success of the previous three campaigns, with a large range of assets that further highlight how personalised plates are truly “more than a plate.”
Here’s what I created for myPlates:
• Strategy
• 3 x 15 Sec TV Commercials
• Radio Campaign
• OOH Digital Billboards and Street Furniture
• Animated Banner Ads
• Google PMax Display
• SNSW Rego Inserts
• Social Media Assets
and more