MYPLATES Ugly YellowADVERTISING
In a major campaign for myPlates – we wanted to challenge people to think about the aesthetics of their car’s number plates.
While NSW law says your vehicle has to have a plate, it doesn’t say it has to be yellow. Making a nice car wear a standard yellow plate is a bit like asking someone to wear daggy clothes.
We created a strategy, delivered through an integrated campaign which not only exceeded all sales expectations but also changed perceptions in the market place.
Medium: 4 x 30 Sec TVC’s
Creative Director: Steven Schenko
Copy Writer: Dustin Lane
TV Director: Alethea Jones (JungleBoys)
TV Animation: Heckler
TV Producer: John Ruggiero
RADIO: 30Sec Ugly Yellow Radio Ad A
30Sec Ugly Yellow Radio Ad B
30Sec Ugly Yellow Radio Ad C
30Sec Ugly Yellow Radio Ad D
JOB STATUS 30 SEC TVC
SHOPPING TRIP 30 SEC TVC
CRIMINAL 30 SEC TVC
PRESS ADS / RTA POSTERS / REGO INSERTS