In a new campaign for myPlates we went back to the drawing board and created a new strategy, a new direction based on a simple truth. you see, every personalised number plate has a story behind it and that story can often be as unique as the number plate itself – so we’re telling that story – in an entertaining way.

This integrated campaign challenges people to think differently about their number plates, to make the Ordinary, Unordinary with a better plate.

After all, who wants to be ordinary?