Did you know that OKI pioneered LED Printing Technology?

No?, neither did we, in fact – we didn’t even know it existed!

And that’s where our insight came from. It seemed that no-one really knew and if they did, they didn’t know the benefits that LED printing technology offered.

So we created a campaign whereby the LED lights (OKI’s unique point of difference) created icons which represented the direct benefits to the consumer (Razor Sharp Images) and to the reseller (Increased Profits).

The campaign was rolled out through targeted Press Ads, In Store Posters, Online Banner Ads and we even created a dedicated Micro Site.