M&C Saatchi asked us to create a logo and entire retail look for Pizza Huts new ‘Outback Ribs’ product range.
We developed the fiery logo using a stamp style font to give that outback and grilled feel. Then created the integrated retail campaign to run via Direct Marketing. Shot the product and created the brochures using a tabbing layout.
The campaign was so successful that Pizza ‘sold out’ of Ribs within one month.
CLIENT: M&C Saatchi Sydney for PizzaHut
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