After three successful “More Than a Plate” campaigns, myPlates tasked me with maintaining the same strategy I developed, but this time, the goal was to make the campaign even more fun.

I introduced a bold, new art direction for myPlates, shifting the tone to a playful, vibrant, and less serious brand positioning. This approach not only encourages customers to have more fun with the product but also appeals to a new audience who may not have previously considered personalised plates.

The result is a lively light-hearted campaign that builds on the success of the previous three campaigns, with a large range of assets that further highlight how personalised plates are truly “more than a plate.”

You know you’ve developed a great campaign by strong results. However a great campaign also has to be able to evolve and be flexible enough to stay fresh, whilst also staying true to the core strategy.

The myPlates More than a plate No.3 campaign further builds on the previous two campaigns,  these campaign assets to further demonstrate how personalised plates are ‘more than a plate’.

Epson SureColour Campaign.

Let’s face it, when you’ve developed the best large format printer it’s hard to improve. But Epson’s constant evolvement in technologies means they are always pushing the boundaries of whats possible.

The challenge is convincing the market to upgrade on what they have – especially if they already have the best. With this concept we kept it simple, after-all if you’ve had an Epson you’d know how good these printers are – and this one has taken the game to the next level.

Further building on the previous campaign, we’ve created a new series of TVCs and campaign assets to further demonstrate how personalised plates are ‘more than a plate’.

Did you know that number plates come in various sizes and shapes?

In a new retail direction for myPlates, this campaign demonstrates more ways to enhance the look of your car.

In the latest campaign for myPlates, we created a new strategy – a new direction based on new research and insights.

Creating a new look for myPlates, this integrated campaign demonstrates how personalised plates are ‘more than a plate’.

When myPlates developed a new algorithm which instantly creates unique and available ideas for personalising a number plate based on just a few questions, they contacted us to help spread the word.

So we went back to basics, back to the reason why the algorithm was developed. We put ourselves in the shoes of a customer who’s name is ‘Smith’ and unfortunately being a common name all the good plates were taken… so what would we do?  maybe we’d ask our mates of number plate ideas, maybe that would help?…..?!

Or maybe have should have asked the myPlate maker?

In a new campaign for myPlates we went back to the drawing board and created a new strategy, a new direction based on a simple truth. you see, every personalised number plate has a story behind it and that story can often be as unique as the number plate itself – so we’re telling that story – in an entertaining way.

This integrated campaign challenges people to think differently about their number plates, to make the Ordinary, Unordinary with a better plate.

After all, who wants to be ordinary?