DESIGN | Portfolio Categories

EPSON 4K Laser Projector

Epson approached me to develop a campaign for their groundbreaking 4K Laser Projectors, featuring the innovative 4K Crystal Motion technology. The challenge? Highlight the key benefits of this cutting-edge technology in a way that resonates with both tech-savvy and premium-end users.

After an in-depth analysis of the product and its target audience, I crafted a striking campaign centred on the unique Crystal Motion technology. This approach translated a technically complex concept into a bold, attention-grabbing core visual that Epson can own across all campaign elements.

The result was a visually stunning and informative campaign that effectively communicated Epson’s unique selling proposition, positioning their 4K Laser Projectors as a game-changer in the world of projection technology.

Here’s what I created for Epson:
• Strategy
• Core 4K Render
• Press Ads
• Digital Banners

and more

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AFL NSW Number Plates

myPlates enlisted me to design a range of number plates featuring all 18 AFL teams. The challenge? Seamlessly integrate each team’s unique brand guidelines into the strict technical requirements of NSW number plates while ensuring compliance with camera visibility standards.

I reviewed and adapted each team’s brand guidelines to create supporter plates that highlight each team’s unique identity while ensuring a cohesive look across the new myPlates AFL range.

The final designs are bold, clean, and highly functional, standing out on NSW roads. These plates offer AFL fans a new way to ‘show more passion’ while adhering to strict technical specifications.

View the full range

Here’s what I created for myPlates:
• 18 official licensed AFL Number plate designs from concept to finished art
• Email marketing – design and copy
• myPlates Website – marketing banners
• myPlates landing page – design and copy

AFL NSW Number plates designed by Custom Creative

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EPSON UV Label Printer Campaign

The Epson UV label printer is not just your average label printer. This printer can create spot UV varnishes in either matt or gloss all in the one pass – it’s what makes it unique. Epson’s brief was to create a campaign that highlights these benefits in a way that the trade will understand.

To address this, I collaborated with a 3D artist to create a high-resolution render that highlighted the UV effect on a beer bottle label. The campaign emphasised the contrast between matte and gloss finishes, showcasing the printer’s precision and versatility. The beer bottle was chosen because of its common use of UV varnish effects.

The campaign effectively communicated Epson’s unique selling proposition (USP) in a way that was visually striking and technically informative.

Here’s what I created for Epson:
• Strategy
• 3D Bottle and Label Render
• Press Ads
• Digital Banners

and more

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XFORCE PRODUCT GUIDE

XFORCE, a leader in aftermarket exhaust systems, prides itself on the motto “Enthusiasts for Enthusiasts.” As a fellow car enthusiast, I had the pleasure of working with XFORCE to develop targeted marketing materials for their upcoming SEMA Show in the U.S.

The objective was to create strategic product marketing for two audiences—B2B (businesses like retailers and installers) and B2C (individual car enthusiasts). The materials needed to drive business partnerships while appealing to consumers passionate about performance upgrades.

Here’s what I created for Epson:
• Strategy
• Copy writing
• Design
• Qwilr Digital Design

and more

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Odd Spoke Digital

The Odd Spoke Christmas Campaign Social Media

The Odd Spoke

Taking ‘The Odd Spoke‘ the next level, we were brought in to help them build their new eCommerce website with a new design language that’s unique to The Odd Spoke.

Taking their brand colours, we developed a consistent and modern brand rollout across all of the website touch points. From campaign specific promotions through to ongoing design and art direction, we’re enjoying the challenge of building the brand in a competitive market.

VIEW WEBSITE

Services include;

Website Art Direction
Retail Promotion and Campaign Design
Social Media Graphics
EDM Graphics and design
In-store Point of Sale

and more.

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OddSpoke Cycling Kit Designs by Custom Creative

Odd Spoke Clothing Design

Cycling Kit Design:

When Dural’s best cycling shop ‘The Odd Spoke‘ asked us to design their next batch of cycling kit for the shop, we were thrilled.

Seeking a fresh, colourful and modern design for the season, we designed a kit that ended up being a best seller.

MTB and Shop Shirts:

There’s nothing better than a beer after a day on the trails. Armed with this insight, we design some custom Odd Spoke ‘No Fear Beer Gear’. Shirts you can proudly wear anywhere after a day of ripping up the trails.

Want one?

SHOP NOW

Services included;

2D Design
3D Render
Artwork Supply to manufacturer

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Dealership Marketing

Marketing in Car Dealerships is not easy.

We discovered, you need to be subtle.

Why? well dealerships are often governed by the ‘Brand’ for example, nearly every square foot of an Audi dealership has to look like the other Audi Dealerships – and that makes sense.

However, it makes it hard for companies like myPlates to market their product to a market prime for buying a number plate.

So we had to think a bit differently.

We visited various dealerships around NSW to find out their thoughts and to look for opportunities. What we noticed is that Dealerships are becoming more of an experience with Coffee Hubs, WiFi Hot Spots, Self Serve Drinks etc – kinda-like a Qantas Club Lounge.

And here’s where we discovered our opportunity.

When you purchase a car, its a long process and there’s a bit of down time where customers are waiting in the Dealership. So we came up with subtle ways to get our marketing into the dealership without raising alarms from the parent Brand.

Sure, it’s a bit sneaky – but the Dealerships love it.
And myPlates loved the results.

Years on, myPlates and the dealerships are still using the material.

Marketing Material Included:
• High End Coffee Table book with Spot Varnishes and Embossing
• Swatch Books with Spot Varnishes and Embossing
• Sales Staff ‘Flip Books’
• Kids Activity Packs (to occupy kids who are getting in the way of a sale)
• Pull Up Banners
• Dummy Car Plate Concepts
• Water Bottle Concepts
and more.

myPlates Dealership Marketing Material by Custom Creative

Dealership Flip Books

Dealership Flip Books

Dealership Swatch Books

Kids Packs

myPlates Coffee Table Book by Custom Creative

Dealership Coffee Table Books

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XFORCE DEALER PROGRAM

We met the guys at XFORCE Performance Exhausts through our mates at MotorCulture. We’ve been working with the great guys at XFORCE to develop ongoing marketing material and general marketing advice.

Whats cool about this company is that they have a product that is genuinely unique. The clever guys at XFORCE created a VAREX system which allows the driver to ‘turn up’ the volume of the exhaust at a push of a button – but that’s just the tip of the ice berg.

Check out: www.xforce.com.au

We’ve been working with XFORCE on:
• Dealership Program Marketing
• Merchandise Concepts
• Online Banner Ads
• Brand Development

XFORCE - Dealer Program - Logo Design

XFORCE - Merchandise Concepts

XFORCE - Online Banners

XFORCE - Dealer Program Book

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R&G Consulting

R&G Consulting are Charter Accountants / Consultants who do all types of amazing things with that mysterious black art – money.

We worked with the Partners to rebrand their company developing a striking new look including a new logo design using negative space and whilst retaining their existing hero colour orange.

What’s cool is that while working with them we discovered that they were even cooler then we thought – like us (however we are not cool) they race bikes, so we also worked with them to design their new race cycling kit.

Brand Development Included:

• Logo Design
• Brand Guidelines
• Stationery Design
• Website Design
• Team Cycling Kit Design

“We knew we needed a new look to our existing brand and when we contacted Steve at Custom Creative, straight away he made us feel at ease and made the design process simple. Steve took our brand to the next level. He managed to move our brand forward while staying true to the heritage, whilst keeping all partners happy – not an easy task!,

I would recommend Custom Creative to anyone”

– Steven Higgins
Partner, R&G Consulting

R&G Consulting Branding - Stationery Design

R&G Consulting Branding - Brand Guidelines

R&G Consulting Branding - Cycling Kit Design

R&G Consulting Branding - Logo Design

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Entoure

When we met Kent Williams the owner of Entoure back in 2011, we could tell that this guy knew his stuff and was a top bloke. However he identified that his business needed a bit of clarity – and that’s where we were asked to step in.

Working closely with Kent we evolved his brand to have a single minded focus. We developed his positioning and brand identity to balance ‘Sporting and Management’, professional yet sports orientated – with a laser focus on Cycling.

And when you have focus and direction, you can develop a clear brand. Now Entoure is regarded as the leader (in Australia) for Cycling Event Management.

Here’s what we’ve developed for Entoure:

Logo Design
Stationery
Car Wrap
Pull Up Banners
Event Signage and Flags
Event Brochures
and more

We have utilised the services of Custom Creative since 2011 and found them to be professional, efficient and effective.

They understand our business and have always been very attentive to our needs.

We recently engaged Custom Creative to review our branding with the aim to provide a more unified brand message across an array of platforms and they did an amazing job. They understand the market we are in and we expect the relationship to continue for many years to come.

We have always believed its important to love your brand and the work that Custom Creative do for us makes that all too easy.

– Kent Williams, Director