Another great article from FastCo, here they explain the special breed who design truly exciting products, recognize the huge gaps between what people buy and what they really want–and use those gaps as a springboard to see differently.

As they create products and services, demand creators are obsessed with sticking to just a few principles that make all the difference.

Worth a read, click here

Here’s an interesting article from one of our favourite websites, Fast Company. Is a big advertising company better then a small one? Does size matter? – read the full article