SPORTS DESIGN

Sports Knowledge Australia

Sport Knowledge Australia (SKA) was established in 2004 with the assistance of the Australian Government to become Australia’s International Centre of Excellence in Sports Science and Management. We worked with Kinergy to develop a 12 Page brochure aimed at selling the benefits of the program.

It started with a Cycling Kit design….

When a mate calls up to ask you to design a Jersey for a charity ride called The Hartley Challenge, how could we say no?. We designed the team jersey and bib knicks which were produced by Sugoi. When one of the team members pulls out and there’s a missing link, guess who gets a call up…

Without knowing what The Hartley Challenge was, “Yes” was the answer.

Whats the Hartley Challenge?… Canberra to Mt Kosciusko and return in 3days on a pushie, thats over 450kms in 3 days all for charity. So next time we say yes to a Jersey design we’ll be sure to ask more questions.

To learn more about the charity click here

Heres the design:
Kit Design

SCOTT SUNDERLAND – TripleSmc

Scott was a professional cyclist for 16 years and continued his career in a management position for some of the most renowned teams in the world like Team CSC-SaxoBank and Team Sky. Given our keen interest in cycling, Scott selected Custom Creative to create his new Corporate Identity ‘TripleSmc’ Scott Sunderland Sports Management and Consultancy.

TripleSmc

TripleSmc Brochure

TripleSmc Business Cards

Website Design

Sci-Con Flash Banner Advertising

BikeSportz asked us to create a flash banner campaign to run on www.cyclingnews.com. The ad is running during the Giro and Tour De France to capture keen cyclists considering their next overseas bike holiday. The flash ad created is heavily product focused while clearly displaying the offer.

[kml_flashembed movie=’http://www.customcreative.com.au/wp-content/uploads/2011/05/300x250_BikeSportz1.swf’ height=”250″ width=”300″]

[kml_flashembed movie=’http://www.customcreative.com.au/wp-content/uploads/2011/05/728x90_BikeSportz1.swf’ height=”90″ width=”728″]

FOCUS BIKES WEBSITE DESIGN

When Green Apple Sports landed the distribution rights for FOCUS bikes in Australia, they asked us to design their website on a tight budget while still maintaining complete control over the site by using a content management system.

The custom designed site included Flash animation and backend content management while keeping the FOCUS Branding.

To visit the site click here: www.focusbikes.com.au

Focus Bikes Australia Website Design
Focus Bikes Australia Website Design

CHINA CLIMB

China Climb Stationery

China Climb Stationery

China Climb Branding

China Climb Brand Guidelines

Chinaclimb provides a wide range of outdoor activities across locations.
Custom Creative was asked to produce a high end photobook and website design based on educating outside the comfort zone of students.

China Climb Book

China Climb Brochure

China Climb Website Design

Glider Logo

GLIDER BIKE FRAME GRAPHICS + BROCHURES

After designing the Cyclefit.co.uk corporate identity, we were asked to design their new range of in house bikes.

From brand (Glider) logo, Individual product logos, chain stay graphics, to final product brochures each
were custom designed from the ground up to give a distinctive look across the boutique range of bikes.

Glider Frame Graphics - Initial Concepts

Glider Frame Graphics + Serotta HSG Initial Graphics Concepts

Glider Eastway Bike

Glider Eastway Bike - Finished Product

Glider GPM2 Frame

Glider GPM2 Frame

Glider Frame Brochure

Glider Product Brochure

Glider Eastway Graphics

Glider Eastway Graphics

Glider Logo

Glider Logo Design

Boxer Logo

Boxer Logo

Tupelo Logo Design

Tupelo Logo Design

Chain Stay Stickers

Chain Stay Stickers

Bike Shop Down Tube Sticker

Bike Shop Down Tube Sticker

CYCLEFIT BRAND IDENTITY AND PRESS ADS

With a passion for design and bicycles, Cyclefit asked Custom Creative to create a brand entirely devoted to the subject of refining and perfecting the human to bike interface. Located  in London’s Covent Garden, communication between Australia and the UK proved to be no problem in rolling out the entire Corporate Identity through to press advertising and finally in house bike frame graphics.

Cyclefit Logo and Stationery Design

Cyclefit Logo and Stationery Design

After creating the total brand design for Cyclefit, we rolled out their Press Advertising for a complete brand solution.
The Ads appeared in ProCyling Magazine.

Cyclefit Press Ad

Cyclefit Procycling Magazine Press Ads

Cyclefit Procycling Magazine Press Ads